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Goal: Create a wide brand identity and advertising creative overview for a minimalist Nordic skincare brand named {argument name="brand name" default="FJÄLL"}, showing a complete campaign system on a clean white studio background.
Canvas: Horizontal 16:9 presentation board with a lot of negative space, soft warm off-white background, centered composition. Use muted Scandinavian colors: stone gray, cream, beige, sage green, charcoal blue-gray, and natural skin tones. Lighting is soft, diffused, premium, and editorial.
Layout: Arrange exactly 11 discrete tiles in a refined grid. Top row contains 3 larger brand assets: 1) a minimal circular mountain-line logo with the word FJÄLL and small subtext, 2) an alternate logo with a small abstract mountain/stone icon above the word FJÄLL and the tagline “NORDIC SKINCARE”, 3) a square product still-life photo of one dark gray skincare tube standing upright on a pale stone surface with a rock prop. Bottom row contains exactly 8 campaign mockups, evenly spaced and aligned: 1) square lifestyle product photo with hands holding the tube beside a cream product information card, 2) square close-up of a gray clay/mineral cream smear on stone with tiny text “MINERAL TEXTURE”, 3) vertical application tutorial tile showing cream being applied to fingers with a simple header, 4) vertical dew/balm hand-care tile showing cream rubbed onto the back of a hand, 5) square hero ingredient tile with the tube standing among stones, leaves, and three circular ingredient callouts, 6) vertical social media video interface mockup with a hand holding the product, visible play/engagement UI icons along the side and bottom, 7) vertical ad poster with the product tube, botanical sprigs, rock props, and headline text near the bottom, 8) tall mobile website or landing-page mockup with a clean navigation bar, product detail blocks, and an application photo.
Subject details: The product is a single squeeze tube labeled {argument name="product label" default="FJÄLL"}, matte dark blue-gray packaging, white minimalist typography, small circular emblem, premium cosmetic proportions. The skincare texture is thick, mineral, clay-like, pale gray-beige. Hands should look natural, softly lit, and elegant. Props include smooth stones, mineral rocks, small green leaves, neutral linen or plaster surfaces, and shallow shadows.
Text content: Include readable brand text “FJÄLL” on logos and packaging, “NORDIC SKINCARE” as a tagline, and campaign/product text suggesting {argument name="product name" default="Midnight Solstice"}, {argument name="benefit phrase" default="Performance in every touch."}, mineral texture, application, dew-bomb, and ingredient callouts. Keep small body copy mostly decorative but plausible, clean, and aligned.
Visual style: Luxury skincare art direction, minimal Swiss editorial layout, soft product photography, airy whitespace, muted natural palette, understated typography, commercial creative portfolio look. Make the entire board appear like a polished generated ad-material batch preview rather than a single ad.
Constraints: Use exactly 11 visible tiles total, exactly 3 on the top row and exactly 8 on the bottom row. Do not add extra products beyond the one tube design. Avoid bright colors, clutter, heavy shadows, glossy plastic, cartoon style, or watermarks.
